There’s been a lot of noise about the real estate industry lately that may be distracting you from your real estate career goals. You may have seen headlines about lawsuits, settlements, and policy changes. You probably have seen talking heads hypothesizing how these issues may affect commissions and the industry at large. But if you are interested in real estate, we encourage you to ignore all the noise and focus on getting licensed and being a confident representative for your clients.
The fact is that buyers and sellers need skilled brokers to represent their best interests. They need you in their corner as they make one of the most significant financial decisions they will ever make in their lives. Here are a few ways real estate brokers and REALTORS® represent their clients.
How to Represent Your Clients with Confidence
We encourage you to take a few moments to learn the facts about the NAR lawsuit and subsequent settlement. We hosted a webinar on the subject, which you can find on Rockwell Institute’s website. After listening to the discussion, you’ll understand that the results of the settlement came down to a few policy changes that do not affect an broker’s ability to make a good living.
Learn how to discuss the recent NAR lawsuit with your clients by downloading this discussion between industry experts.
Once you understand the proposed policy changes, focus your energy on becoming licensed and learning how to best serve your future clients. Here’s why you’re needed in the industry.
Real estate brokers guide clients through a complicated buying or selling process.
As a trained and licensed real estate broker, you’ll understand the contracts, forms, and financial documents required for each transaction and be able to explain them to your clients. After all, most people buy only a few homes during their lifetimes, usually with quite a few years between purchases. Your help will ensure that your clients understand current laws and regulations and won’t experience delays or costly mistakes.
Show your worth by educating your clients about each crucial step of the transaction.
Real estate brokers offer objective opinions and information to their clients.
Choosing a home (and selling one) can be a highly emotional experience for clients. Great real estate brokers will understand their client’s goals and guide them through the process with an unbiased eye.
Your goal is to be a concerned but objective third party that helps your client focus on the most important issues when emotions threaten an otherwise sound transaction.
Real estate brokers confidently represent their clients during negotiations.
Being an expert negotiator is a vital skill for real estate brokers. A real estate professional will look at the transaction from their client’s perspective and help them negotiate a contract that meets their needs while protecting their interests. After all, there are many factors up for discussion in any transaction – from price to closing costs to possession dates.
Additional negotiation training will help you better serve your clients. Improve your negotiation skills with RENI, the Real Estate Negotiation Institute. RENI offers two certifications: Certified Negotiation Expert and Certified Buyer Agent Expert. Both courses teach proven tactics used in S&P 100 corporate negotiations, giving students an unmatched advantage.
As a real estate broker, it’s up to you to ensure the transaction is fair and ethical.
You have a duty to your clients, but you also must protect your community by “protecting the individual right of real estate ownership and to widen the opportunity to enjoy it.” This phrase is part of the National Association of REALTORS® pledge.
Are you concerned about the recent policy changes in the real estate industry? Don’t be! Instead, focus on being a knowledgeable, skilled, and confident representative for your clients.
Relevant training and education are vital to representing your client’s best interests. Rockwell Institute has decades of experience offering pre-licensing courses, continuing education, and top-tier training for real estate brokers in Washington.
The best way to succeed in the industry post-settlement is by confidently representing your clients. Become the go-to buyer’s broker in Washington by enrolling in the Certified Buyer Agent Expert course with RENI.
